Project Overview
A modern reinterpretation of Malay traditional silhouettes, designed for contemporary occasions while honouring heritage construction techniques. The collection blends traditional cuts with breathable, drape-friendly fabrics tuned to Malaysian climate.
Brief
Develop a 6-piece capsule of modern Malay traditional women’s wear that reads as authentic but feels at home in today’s wardrobe.
Process
Concept → sketching → tech pack → fabric sourcing → sampling → fit refinement → production.
Outcome
A collection that has resonated with younger Malaysian customers seeking traditional silhouettes without traditional formality.